Kyle studies human judgment and decision making. His work uses the tools of experimental psychology and behavioral economics to better understand the choices that people make.
Professor Murray's research has been published in leading journals in marketing, management information systems and organizational behavior, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Marketing Research, MIS Quarterly, MIT Sloan Management Review and Organizational Behavior and Human Decision Processes. His work been recognized with a variety of awards including a McCalla Professorship, Killam Professorship, Petro-Canada Young Innovators Award and the Mackenzie Teaching Award of Excellence.
Dr. Murray's research has applications in consumer marketing, customer loyalty, electronic retailing, and pricing. Kyle has consulted in these areas for clients including the Competition Bureau of Canada, Consumers Council of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne, and Microsoft.