Newspaper, Magazine & Trade Articles

Murray, K. B. (2017). Enabling innovation: Lessons from Crystal Pepsi, TheConversation.com, October. full article and in Folio.ca full article

 

Murray, K. B. (2017). Social media marketing fails, Alberta Venture, March. full article

 

Murray, K. B. (2017). Retail therapy is a real thing, Alberta Venture, February. full article

 

Murray, K. B. (2017). The power of Trump’s personal brand, Alberta Venture, January. full article

 

Murray, K. B. (2016). Christmas shopping actually can be good for you, Alberta Venture, December. full article

 

Murray, K. B. (2016). Habit and familiarity drive the retail-consumer relationship, Alberta Venture, November. full article

 

Murray, K. B. (2016). How small retailers can succeed in today’s competitive market, Alberta Venture, October. full article

 

Murray, K. B. (2016). Calgary and Edmonton are creating a powerful lifestyle brand, Alberta Venture, September. full article

 

Murray, K. B. (2016). The three keys to an undeniable marketing strategy, Alberta Venture, August. full article

 

Murray, K. B. (2016). Why you should be building your brand with job seekers, Alberta Venture, July. full article

 

Murray, K. B. (2016). How governments use behavioural science to influence your choices, Alberta Venture, June. full article

 

Murray, K. B. (2016). The similarities between VR and early-1990s e-commerce are striking, Alberta Venture, May. full article

 

Murray, K. B. (2016). The value of customer loyalty programs isn’t customer loyalty, Alberta Venture, April. full article

 

Murray, K. B. (2016). Marketers need to turn implied consent into express consent – and they should want to, as well, Alberta Venture, March. full article

 

Murray, K. B. (2016). We love to give – Here’s why marketers bank on it.  Alberta Venture, February. full article

 

Murray, K. B. (2016). Some of your customers hate you – deal with it. Alberta Venture, January. full article

 

Murray, K. B. (2016). Connecting students to the retail industry. Canadian Retailer, Fall. full article

 

Murray, K. B. (2016). Building a brand to recruit on campus. Canadian Retailer, Spring. full article

 

Murray, K. B. (2012). Trends in North American Retail. The Edition, Dublin Institute of Technology, November 10th.

 

Murray, K. B. (2012). Selling to the senses: Changing your customers' sensory experience can boost sales. Profitguide.com, October 15th. full article

 

Murray, K. B. & Buczek, J. (2011). The myth that more is better: How too much choice is hurting consumer satisfaction and corporate profitability. Leger Marketing White Paper, Montreal, QC. full article

 

Murray, K. B. and Vandenbosch, M. (2011). Relevant by Design. Enterprise Loyalty in Practice, Spring. full article

 

Murray, K. B. and Sullivan, J. (2010). What about the shareholders? Enterprise Loyalty in Practice, Fall. full article

 

Murray, K. B. (2010). Letting go: If you love your customers, set them free. Colloquy, April 30th. full article

 

Murray, K. B. (2009). Automakers aren't playing games. National Post, FP Executive, January 27. full article

 

Murray, K. B. (2008). Old habits die easy. National Post, FP Executive, November 25. full article

 

Murray, K. B. (2008). Small equals big potential: The value of personal service. National Post, FP Executive, October 28. full article

 

Murray, K. B. (2006). Free stuff and loyal dogs. National Post, Weekend Post, November 11. full article

 

Murray, K. B. (2006). Neuro-Marketing: A peek inside your mind. National Post, Marketing Section, August 18. full article

 

Murray, K. B. (2003). Why online buyers don’t shop around. National Post, Business Edge, Advanced Reading Section, July 28.  full article

 

Murray, K. B. (2003). A match made in cyberspace. National Post, Business Edge, Advanced Reading Section, June 23. full article

 

Murray, K. B. (2003). Pricing outside the box. National Post, Business Edge, Advanced Reading Section, May 20. full article

KYLE.MURRAY@UALBERTA.CA

 

+1 780.248.1091

 

4-40J BUSINESS BUILDING, UNIVERSITY OF ALBERTA

EDMONTON, ALBERTA, CANADA  T6G 2R6

KYLE.MURRAY@UALBERTA.CA

 

+1 780.248.1091

 

2-32K BUSINESS BUILDING
UNIVERSITY OF ALBERTA

EDMONTON, ALBERTA
CANADA  T6G 2R6