Recently, most of my teaching has been at the undegraduate level in Retail & Channel Management (MARK 468). The blog for this course is available at: albertaretail.blogspot.ca
When teaching I aim to provide students with an approachable and interesting perspective on foundational and cutting-edge theories in marketing, consumer behaviour and retailing. I emphasize real world examples and case studies that demonstrate the practical application of behavioural and marketing science to strategic business problems.
Receiving MacKenzie Teaching Award of Excellence from BComm Student Joshua Le.
2-32K BUSINESS BUILDING, UNIVERSITY OF ALBERTA,
EDMONTON, ALBERTA, CANADA T6G 2R6